In an age where attention spans seem shorter than ever, it’s never been more important to make your Call To Action heard and engage meaningfully with your customers and new prospects. But if your approach to Digital Marketing lacks consistency, you risk losing the attention consumers who have become conditioned to be fickle. Let’s take a quick look at Integrated Digital Marketing and why it’s so important for your business.
What is Integrated Digital Marketing?
Integrated Digital Marketing means integrating multiple aspects of your Digital Marketing strategy in a cohesive and consistent way to get your message across on multiple channels. These may include;
- Your web design
- Your search engine marketing (SEM)
- Your content marketing (blogs, videos, infographics etc.)
- Your social media posts
- Your paid ad campaigns
- Your local listings
Any one of these is potentially powerful on its own. Integrated together, they can be unstoppable!
Why is Integrated Digital Marketing Important?
Consumers have more choice than ever. As such, they’re not prone to making snap decisions about their purchases. In fact, they’re likely to visit a website 7-10 times before committing to buy. One aspect of your Digital Marketing strategy may not be enough to sway them. But when every element of your strategy is working in unison with consistent messaging, this can make it more likely for prospects to convert.
In short, Integrated Digital Marketing can strengthen your brand messaging and increase conversion rates but you need to have a coherent strategy in place to piece it all together. We can help.
Digital D is here to help your business thrive in the online world. Contact us today and arrange your FREE 1-hour consultation and let’s grow your business together.