Why do you have this page?
To help people understand Digital Marketing
Here at Digital D we get asked a number of questions around digital marketing and its use for businesses. Below is a list of questions frequently asked by our clients, various business owners and other marketers. Have a read through but feel free to contact us if you have any queries.
What is Digital Marketing?
Digital marketing is any kind of marketing that uses electronic devices (such as smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi) to convey promotional messaging and measure its impact.
Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content. Digital Marketing channels include the following:
- Digital Strategy
- Search Engine Optimisation (SEO)
- Display Advertising
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Social Media Marketing
- User Experience (UX) Testing
- Research
Would my business benefit from digital marketing?
Yes it will! The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.
If you rely on traditional marketing channels then digital could help increase performance of those or replace them because ultimately they will save you money whilst getting to the right customer.
What is a digital marketing agency?
A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts.
Our aim is to be your strategic partner and see your business grow. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialised digital services.We will even come and work with you on your premises when needed.
Can digital marketing agency increase sales?
Definitely! The goal of digital marketing is to improve brand awareness, website traffic and online conversions, thus helping you reach your overall business goals.
If you’d like to ultimately increase online sales or leads, we’d recommend a variety of tactics to reach this goal. These may range from website UX research and conversion rate optimisation to paid ads and social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
What types of digital marketing channels should my business use?
Definitely! The goal of digital marketing is to improve brand awareness, website traffic and online conversions, thus helping you reach your overall business goals.
SEO: If you want to rank higher on Google locally or nationwide (Search Engine Results Pages – SERPs) and more users on your website, then SEO will need to be looked for your site.
Content Marketing: If you want to build an audience through sharing valuable information, content marketing can help. Content Marketing and SEO go hand-in-hand, so for many businesses, this will be a two-fold approach. However you know that this strategy does take time to have effect and cannot give overnight results.
SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages. This is mainly done by advertising on Google and bidding for search terms to get your company to the top of the results page.
Social Media Strategy: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships via engagement. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time. Social Media is now also a valuable tool for advertising and finding the right audience. Cost effective and measurable, this channel is a invaluable tool when used correctly.
UX: Concerned about why users are leaving your website? Unsure of why your form is never filled out? UX testing can help you understand user behaviour and develop a plan of attack for improving your online user experience. We can not only propose changes to the site but also help implement them with our development team.
Research: If you want to understand what your audience thinks about certain topics or about your business, research is a great approach. Develop online surveys and then analyze the data for statistical significance.
Of course, we can help with all of this and more, so let us know if you want to learn more!
Does my business need a website?
In most cases…YES! A good professionally designed, lead-catching, sales-increasing, brand-differentiating website can help your business.
The number of consumers that go online to find local business has grown exponentially in the last decade. If you want them to choose your company, you need to be found online—meaning you need a website. Here’s a few other reasons why:
- A website proves your brand credibility
- Businesses with a website are easily accessible
- A website builds a relationships with your customers
- You can showcase your products/services the on your medium
- A website makes your brand more visible
- You can benefit from Google Searches
- People still judge your credibility by looks
- A website is an integral part of online marketing.
- You can strategically target your customers through a website
- All of your competitors are already having a website
