The Garden Fragrance Company
Digital D was approached to provide a strategy for The Garden Fragrance Company e-commerce proposition. We had to understand what the current business model was for online trading and types of traffic and channels which were providing a suitable right return on investment. From here a thorough and thought out strategy was given to provide company direction, along with optimisation of current channels and undertaking of campaign management.
Company
The Garden Fragrance CompanyTasks Undertaken
Digital Marketing Strategy / User Experience / SEO / Social Media / PPC / EmailWhat did we do?
Through a number of discovery meetings combined with data and online research, we quickly began to understand the business model and its commercials. From here we undertook an in-depth strategic review which highlighted areas for improvement in The Garden Fragarance’s online approach.
What were the results?
- We followed with a fully integrated digital marketing campaign plan for email, paid search and social media channels
- We optimised the social media channel profiles
- We introduced tracking analysis into all online campaigns
- We optimised existing PPC campaigns so the cost per acquisition dropped 31%, conversion value increased 109% and transactions increased by 50%
