The Garden Fragrance Company
Digital D was approached to provide a strategy for The Garden Fragrance Company e-commerce proposition. We had to understand what the current business model was for online trading and types of traffic and channels which were providing a suitable right return on investment. From here a thorough and thought out strategy was given to provide company direction, along with optimisation of current channels and undertaking of campaign management.
CompanyThe Garden Fragrance Company
Tasks UndertakenDigital Marketing Strategy / User Experience / SEO / Social Media / PPC / Email
What did we do?
Through a number of discovery meetings combined with data and online research, we quickly began to understand the business model and its commercials. From here we undertook an in-depth strategic review which highlighted areas for improvement in The Garden Fragarance’s online approach.
What were the results?
- We followed with a fully integrated digital marketing campaign plan for email, paid search and social media channels
- We optimised the social media channel profiles
- We introduced tracking analysis into all online campaigns
- We optimised existing PPC campaigns so the cost per acquisition dropped 31%, conversion value increased 109% and transactions increased by 50%