The UK’s newest fitness event is coming to Liverpool later this year and required guidance with generating awareness, full channel marketing strategy and site optimisation. In the very competitive online fitness world they wanted to not only stand out but make a meaningful impact for their first event.
Tasks UndertakenDigital Marketing Strategy / SEO / Website Integrations / Content / Social Media / PPC / Email
What did we do?
After an extensive review of requirements, we provided FitXpo with a strategy to fully optimise their digital footprint through a number of channels. We also assisted in setting email integration with the new site, building a number of social media channels and setting up paid channel campaigns.
What were the results?
- We conducted extensive site UX testing to aid with the overall design
- We set fully automated email lead generation funnels on the main website
- We set up a number of social media channels to generate maximum exposure
- We set up and run a number of paid social media and search campaigns across a number of demographics and terms