Being a successful B2B provider of lighting solutions in the UK and Europe, NRG Illumination wanted to translate this into their online proposition to generate greater awareness and ultimately leads for the business. Digital D was tasked to review the existing site and come up with a whole new web design which met NRG’s requirements.
Tasks UndertakenWeb Redesign | SEO | UX improvements
What did we do?
After an initial consultation with the client to determine requirements for their new site, we then progressed with desktop research of other businesses within the market. From here we held an open design session with the client and their development team to map out user journeys and scope the project.
What were the results?
- We designed the whole site in wireframe format for the development team to follow and build
- We conducted a full SEO audit and plan for search terms
- We set out a strategy for future digital marketing campaigns in a B2B environment