Choose Sleep was launched in early 2020 to help people with solutions and advice to sleeping advice. This was an exciting and brand new venture and we were tasked in providing a strategy for an e-commerce solution along with digital marketing campaign assistance for social media and PPC.
Tasks UndertakenDigital Marketing Strategy / SEO / New Website / Social Media Review / PPC / Email
What did we do?
We undertook a full market review of the UK market for sleep-related products providing recommendations with an e-commerce platform solution and marketing strategy. From here we then worked with Choose Sleep on their social media presence, launched PPC campaigns and also optimised their SEO.
What were the results?
- Launch of an e-commerce platform for trading sleep-related products online within 2 months
- Return of Ad Spend (ROAS) of 3.65x achieved on PPC campaigns resulting in over 3ooo clicks
- Review of social media strategy with clear directives on how to organically grow in the second half of 2020
- Implemented a number of measures to aid in conversion, retargeting and warehouse processing integration