See Switches are one of the UK’s leading suppliers of high-quality switches and sockets. They approached Digital D as they wanted to expand their digital footprint, increase brand awareness and drive more traffic and sales on their site. So a fully managed solution to their business requirements.
Tasks UndertakenDigital Marketing Strategy / User Experience / SEO / New Website Build / Content / Social Media Management / PPC / Email
What did we do?
We conducted a channel review and then optimised current media channels to reduce spend and wastage.
What were the results?
- We reduced paid media spend (PPC) cost by 53% whilst increasing monthly conversions by 22%.
- We implemented a fully integrated approach across all channels which increased traffic to the site by 31% and sales by 40% from the previous six months.
- We implemented a new email strategy for regular communications to existing customers for increased brand awareness and cross-sell opportunities.
- We introduced an organic and paid social media strategy to increase engagement which resulted in an 856% increase in followers within three months.
- We project managed a whole site migration to a new e-commerce platform ensuring that traffic has been optimised for sales opportunities.