While there are many online marketing tools small business owners can explore (read our other blog here), social media and Facebook Adverts, in particular, is easily one of the best options. Let us explain why.
Small business owners will have a lot of considerations to keep in mind when planning their marketing campaign. It’s crucial that any promotional work is cost-effective, providing the greatest impact for the right value. Your marketing tactics must meet your budget boosting levels of brand awareness at the same time.
Ideally, the right marketing campaign will also ensure that traffic to your website increases, generating both leads and sales.
It is becoming more of a challenge to market your business online. There is a sea of competitors, eager to claim the interest of the same audience as you. Many of these competitors will have bigger budgets and more options when promoting their brand. However, with social media marketing, you can level the playing field. You can get the results you want for less than you might think, thanks to the innovative options that are available through this method of marketing. Let’s explore some of the possibilities available here.
Advertising Through Facebook
One social media network you could consider using for your business is Facebook. The platform has about 2.45 billion monthly active users so there’s definitely a lot of potential here and the network does provide unique benefits.
For instance, you can target customers based on demographics as well as interests. Ultimately, this means that you will be able to pinpoint the perfect audience for your product and market to them directly. No product has a universal level of demand. By finding the right target market, you can improve the efficiency of your marketing campaign and boost conversion rates. It’s just one of the ways that you can attract a higher level of value with your marketing campaign and a stronger ROI.
Facebook also provides the option of cookie retargeting. Retargeting is one of the most effective methods for correcting the issue of an abandoned shopping basket online. A lot of users online will get the final point of purchase before abandoning it just before making a sale. With retargeting, you can ensure that an ad for your company and the specific product they were purchasing appears on their Facebook, potentially directly in their feed. It will give you the second chance you need at the sale.
Social media networks such as Facebook do provide small businesses with the chance to create more dynamic marketing content. Through Facebook marketing, it’s possible to use both videos and images to create a more immersive campaign. They say a website is worth a thousand words and research does suggest consumers are more likely to be persuaded by a video or image rather than a wall of text. It could be the trick you need to encourage more users to visit your business website.
Videos and images can also be useful for telling a story with your marketing campaign. It can offer an engaging way to present an issue to a consumer, address a point and provide them with the right solution through your business products and services.
Create Ads For Specific Objectives
With social networks like Facebook, you will be able to create advertisements that match specific requirements for what you want to accomplish. On Facebook, these are referred to as objectives. So, you can create an ad around page likes, website clicks or anything else that you can think of. This provides far more control over your ads and the results you receive.
Benefit From Analytics
Through Facebook and other similar social networks, you will be able to gain key insights into your marketing performance and how well your advertisements are doing. Through the ad manager, you can access and view all the social metrics that you need and ensure that you are on the right track. Metrics are provided weekly and include everything from page likes as well as post engagement. This means that you can tweak your marketing campaign depending on your goals. When you adjust the ad, you will be able to explore the results in real-time and this is going to strengthen your ROI.
It’s clear then that social media marketing could be the ultimate weapon for small business owners. The right social media marketing can make your brand more engaging and appealing. You can even guarantee that your company looks more successful and ensure that you can stand up to some of the larger competitors online.
Digital D is here to help your business thrive in the online world. Contact us today and arrange your FREE online consultation and let’s grow your business together.